Strategic Medical Consulting, LLC is a full service consulting firm that can focus your company’s marketing tools that are required to reach the non-physician prescriber audience. Our services can include:

• Training marketing personnel and pharmaceutical sales representatives to avoid common mistakes when detailing non-physician prescribers.
• Training marketing personnel and pharmaceutical sales representatives on the role of non-physician practitioners in the contemporary prescribing market.
• Presenting at national, regional, or local sales meetings
• Meeting with senior management to explain the unique marketing techniques needed to reach non-physician practitioners.
• Educating and meeting with marketing departments to present and explain the tools and techniques required to reach this audience.
• Review and provide feedback on new product lines, potential new acquisitions, and marketing plans.
• Organize and facilitate advisory panels and focus groups.
• Organize and train a non-physician practitioners speakers bureau.
• Help the company identify thought leaders in the PA and NP community.
• Help understand non-physician prescriber tracking and interpretation.
• Provide regional territory and state-by-state break downs of regulations that govern PA and NP prescribing.
• Provide regional territory and state-by-state updates of regulation changes that that impact PA and NP prescribing of your products.
• Provide unique solutions to increasing attendance of prescribers at evening functions. 
• Increase your organization’s awareness of PA/NP professional societies, publications, and CME opportunities, thereby increasing the visibility of your products and expanding marketing opportunities.

What are physician assistants (PAs)?1

PAs are health care professionals licensed to practice medicine with physician supervision. PAs conduct physical exams, diagnose, evaluate, and manage illnesses, order and interpret tests, counsel on preventive health care, assist in surgery, and in virtually all states can write prescriptions. Within the physician-PA relationship, physician assistants exercise autonomy in medical decision making and provide a broad range of diagnostic and therapeutic services. A PA's practice may also include education, research, and administrative services. PAs work in every medical specialty.

1. What is a Physician Assistant (PA)?  Retrieved June 25, 2007, from the American Academy of Physician Assistants. Web site: http://www.aapa.org/geninfo1.html
2. What is a Nurse Practitioner?  Retrieved June 25, 2007, from the American College of Nurse Practitioners. Web site: http://www.acnpweb.org/i4a/pages/index.cfm?pageid=3479

 

Physician Assistants and Nurse Practitioners require unique marketing techniques in order to maximize this group of prescribers. Prescription growth from non-physician practitioners has outpaced that of physicians:

• Physician Assistants (PAs) and Nurse Practitioners (NPs) wrote over 772 million prescriptions last year alone
• Over 221 million patient visits were made to Physician Assistants (PAs) last year alone
• More then 70% of PAs are responsible for meeting with pharmaceutical sales representatives (many as the primary contact for the office)
• Over 166,000 PAs and NPs practice in the US
• Over 10,000 new PAs and NPs graduate each year
• The US Bureau of Labor and Statistics lists the PA profession as the 4th fastest growing profession in the country
• The rapid expansion of the PA concept internationally in such counties as England, Canada, and the Netherlands
• PAs and NPs make hundreds of millions of OTC recommendations a year

What are nurse practitioners (NPs)?2

Nurse practitioners (NPs) are registered nurses who are prepared, through advanced education and clinical training, to provide a wide range of preventive and acute health care services to individuals of all ages. NPs complete graduate-level education preparation that leads to a master's degree. NPs take health histories and provide complete physical examinations; diagnose and treat many common acute and chronic problems; interpret laboratory results and X-rays; prescribe and manage medications and other therapies; provide health teaching and supportive counseling with an emphasis on prevention of illness and health maintenance; and refer patients to other health professionals as needed.

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